Valentines Day Flower Trends: Embrace Unconventional Colors and Personalization

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Valentine’s Day is almost upon us again, and as you might expect, the majority of money will be spent on cards and flowers. Since red is firmly established as the most popular expression of passion and deepest emotion for this holiday, it continues to be the safe standby for a planned or last-minute Valentine gift. A single long-stemmed red rose carries a powerful message of commitment and deep love. Its effectiveness rivals an entire bouquet of red roses. However, traditional red roses, no matter the number, can seem "too easy" if given as the entire gift. Experts suggest including something else such as candy, cookies, candles or bath salts for a more personalized and longer-lasting statement.

Because today’s younger generation is much less tied to tradition, 2017 trends suggest thinking outside the box for Valentine’s Day. With 150 varieties of roses, consider asking your florist for some of the more unusual colors. Popular choices include orange, peach, lavender, hot pink, purple and an assortment of pastel, spring shades. Combinations such as orange/yellow/red, purple/pink/white, red/white/pink or purple/red can be strikingly romantic. Add a tiny flash of silver for a hint of sophistication for that really special someone.

Other suggestions to make your valentines day gift really special include recreating her bridal bouquet, choosing her favorite flowers or selecting those in her favorite color. A spray of roses can usually be added for that extra special “I love you” message. Tulips, lilies, orchids, and Gerber daisies are great possibilities. Valentine flower gifts that are organic and a bit on the whimsical side are also trending this year.

Since each color carries its own message, adding white to red tones down the deepest passion message by adding some sweetness and innocence. Pink blossoms have the same effect. These colors or color combinations are ideal for dear friends and female family members. Because white continues to be the most popular interior design background choice, also expect to see the purity of this color incorporated into many Valentine themes.

This year, approximately twenty percent of Valentine holiday shoppers will be buying for their mothers. When it comes to this target population, it seems to be more about the variety of flower than the actual color, unless the children are choosing to honor their mother’s personal preference. Carnations, orchids, and mixed bouquets are typical choices. Bold, bright combinations or sweet pastels may be as much a reflection of mom’s personality as they are the buyer’s.

Not to be overlooked, about thirty percent of American women shoppers will buy Valentine flowers for their husbands or boyfriends. Men seem to appreciate succulents, terrariums, sunflowers, and tropical arrangements as long as bold colors are involved and pastels are avoided.

The reality is that since more than fifty percent of American adults are single today, Valentine gifts become especially meaningful for any people in our lives who are precious and cherished. Regardless of the nature of the relationship, valentines day can be an opportunity to spread love just a little bit further by letting someone know how really special he or she is to you and your world.